Apple Music Full Spectrum Launch

● Campaign Duration: 12-16 Weeks

What it covers:
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All features of Apple Music Strategic Impact, PLUS:
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Premium Apple Music Analytics & Ongoing Reporting: Weekly and monthly
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monitoring and reporting of Apple Music performance, providing detailed metrics on
streams, saves, playlist adds, and listener demographics, with actionable insights
for continuous optimization.
Dedicated Cross-Platform Social Media Campaign for Apple Music (1 Month):
Full management of a one-month social media campaign across 2-3 platforms,
specifically tailored to drive Apple Music streams and pre-adds, including content
creation, scheduling, and community engagement.
Strategic Collaboration with Agency Partners (Apple Music Focus): Facilitated
introduction and initial project scoping with comprehensive marketing agencies for a
holistic, agency-led Apple Music promotion strategy, including potential for charting,
PR, or targeted social growth.
Advanced Cross-Platform Funnel Optimization & Monitoring: Continuous
optimization of the marketing funnel to ensure maximum conversion from all
promotional efforts (e.g., YouTube, social media) directly to Apple Music, with
regular performance reviews.